A very effective and a “kill two birds with one stone” kinda method to drive traffic to your affiliate link or landing page is by writing articles. No only do you build traffic to your landing page, but you also build Backlinks to your page as well. Now, I know I haven’t gone over backlinks yet (that’s a post for another time), but in short, backlinks are links that are on other websites that link to your site. When other websites link to your page, search engines look at that as a “thumbs up” to your page. This helps with it’s ranking in the search engines. Backlinks are just another part of SEO.
Anyway, back to the real topic of this post. Writing Articles to drive traffic to your affiliate link or landing page.
One of the coolest things about writing articles to drive traffic is that it’s all free. One of the members at WA a year or so ago if I remember correctly, started out with PPC (Pay Per Click), however he had to stop because he couldn’t afford it. Well the next day after he stopped all is ads, wrote a handful of articles around the same keywords he was using in his PPC campaigns.
Over the next several days and through several articles received over 100 clicks to his affiliate link or landing page (which ever he was driving traffic to). He then posted how “cool” writing articles is because he didn’t cost a penny for those 100 visits. Whereas, with PPC it could cost around $100 give or take, possibly even $300! Of course, that all depends on how much he was paying for those keywords a click on his PPC campaigns, but $100 is about average. I don’t think he ever went back to PPC from that moment on. Why spend money on clicks, when you can get them for free?
So what do you need to do to drive traffic with articles. Well, it’s quite simple, but there are tons of different methods people use. As for the basics, here it goes:
Write a 350-500 word article on your topic that is optimized for a keyword.
Let’s take an article about about making money on the Internet, as an example. Let’s say my keyword is “Is making money on the Internet possible”. I would then write a 350 – 500 word article around this keyword. The article can include any number of things, such as tips and suggestions, experiences, etc.
An simple method to writing articles is to follow this structure:
The intro paragraph: Tell them the reader what you’re going to talk about throughout the article.Includes,
The body: Tell them the information, tips, opinion, etc.
The closing: This is usually the “resource box”. Some people use it tell tell more about themselves (the author), which is fine, but it can also be used for your promoting. Write a strong call-to-action. Something that makes people have to click on the link you’ve provided (your landing page or affiliate link). Then place your link in there.
Optimizing your articles for the keyword:
Include the keyword at the very beginning of the article. Preferable try opening with the keyword if you can. Then, include the keyword with ever 100 words. Make the article flow. Don’t just place the keyword in there, make it part of the article itself.
Keyword selection:
There are various tools you can use to find keywords, one being Google’s Keyword tool. When search for keywords look for ones that are search at least 500 times a month, but when search with quotes around them, the results are around 10,000. This will help you rank well very quickly for the keyword.
Where to post your articles:
Submitting or posting your articles on the right websites is very crucial if you want to rank well. The #1 place to submit articles in as EzineArticles. These articles rank VERY well within the search engines. Others include AssociatedContent and ArticleBase.
EzineArticles is the #1 article directory, however it is for a reason. Google loves Ezine the most because it only accept unique articles, so post your articles to EzineArticles first and then you can post to other places. Another thing to keep in mind, Ezine does not allow affiliate links. You have to link to your own landing page or purchase a domain and forward the domain to your affiliate link. Godaddy has .info domains for only $0.89 for the first year, so they are very cheap.
Writing articles is a great way to drive traffic to your landing page/affiliate link. Not only does it drive traffic, but it also builds backlinks to your landing page which will help your landing pages’ ranking the in search engines.
May 10th, 2010 
Ryan 
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